Corporate Social Responsibility: No Longer Just a Buzzword

Corporate social responsibility. You hear this phrase everywhere, and I, for one, couldn’t be happier that it has passed the mere buzzword phase to now represent a key consideration – an expectation, in fact - for those thinking about doing business with or working for an organization.

I firmly believe that what’s good for the community is also good for business. Working with United Way KW can strengthen your reputation as a caring organization while setting a positive example for employees. No matter what size your business, no matter how many employees, your support can make a difference in our community.

Here are two great ideas for getting involved:

• Make a corporate gift to show that you care about more than just the bottom line - you also care about your employees and your community. Encourage employees to get involved by offering to match their contributions with an equal corporate gift.
• Grow leadership within your organization and foster team spirit by holding an annual United Way workplace campaign. Combine fundraising efforts with other initiatives such as a staff BBQ to make giving fun while bringing awareness to social issues in our community.

For more great ideas for engaging in corporate social responsibility, click here.


Jan